We wanted to bring the Vespa culture of play for adults alive.
In addition to print ads and wearable, we did this by creating an annual scavenger hunt, Ondante Ottenga (�get going� in Italian) that takes place in San Francisco. The participants log on to the website to follow their trip and receive new clues. The first 100 people to finish the race win a limited addition Vespa, and the grand prize is a trip to Europe.
