Squeeze This
Portfolio Center Advisory Board member and industry legend Luke Sullivan recently released the third edition of his classic, Hey Whipple, Squeeze This. A Guide to Creating Great Advertising. The book is available in stores and at Amazon.
Luke Sullivan is a Group Creative Head at GSD&M in Austin, Texas. Previously, he spent ten years at Minneapolis agency Fallon, five at The Martin Agency, and four as Chief Creative Officer of an agency in Atlanta. He began his career as an understudy of industry icon Tom McElligott and has over 20 medals to his credit in the One Show. His clients have included United Airlines, AT&T, Miller Lite, American Legacy Foundation, and Norwegian Cruise Lines.
