Portfolio Center Advisory Board member and industry legend Luke Sullivan recently released the third edition of his classic, Hey Whipple, Squeeze This. A Guide to Creating Great Advertising. The book is available in stores and at Amazon.

Luke Sullivan is a Group Creative Head at GSD&M in Austin, Texas. Previously, he spent ten years at Minneapolis agency Fallon, five at The Martin Agency, and four as Chief Creative Officer of an agency in Atlanta. He began his career as an understudy of industry icon Tom McElligott and has over 20 medals to his credit in the One Show. His …more

Cynical? How often do we let our hope fade to the point that cynicism can infect us all? The global village and our individual communities have become more cynical, perhaps because we fail to recognize our own power. It is our ideas and actions, after all, that have created the ecological and environmental conditions we live in. And I believe it is through re-thinking our old ideas and actions and coming up with new and better ones that we can remedy the situation. In short, this is no time for cynicism; this is the time for faith, hope, ingenuity, and …more

Friday I was listening to NPR, and the announcer was talking about a music artist’s new album just out. I thought, WHAT! an album?! What was he really saying? Albums per se have been gone for years, but then it didn’t seem just right to say the artist’s new cd, or new i-tune upload; the wrapping nomenclature just doesn’t apply or sound very exciting, but ‘album’ is obsolete, except as an art form. Somebody needs to come up with a fresh and exciting way to say it, because the music is still here.

Then yesterday, this appears on my desktop, under …more