Must-Read
I know you’ve all heard my mantra: Remember, people don’t buy brands, they join them. True innovation begins with connecting brand value with a holistic understanding of consumer needs and then creating a user-brand experience: Think Starbucks. Apple. Harley Davidson. It’s all about emotions—about discovering what moves an audience. Not JUST discovering it, either, but truly understanding it.
More and more of our graduates are taking jobs at firms that wisely embody this philosophy—companies such as Interbrand, Siegel & Gale, Landor, and Wolff Olins, for instance. This is the Future, boys and girls. Brands are here to stay.
Be sure to take a look at this piece in Business Week, written by Christopher Megerian, addressing this very topic.
Came across this New York Times article before reading this one….Read
Ain’t it the truth, Hank. Finding talent who understand the whole “moving an audience” thing is not that difficult; finding talent who understand that they have to move an audience and then move PRODUCT is a bit trickier. If you know any smart thinkers who kick ass at both— we’re hiring. tattooprojects.com.