7/24/2007 10:17:21 AM By Hank comments (9)

Abercrombie In The House

Portfolio Center students are enjoying a two-day workshop with Abercrombie & Fitch—yesterday and today. They’re learning that designing and marketing for the apparel industry requires as much strategy as creativity. It’s another way to stretch them, get them to think differently, and expose them to the enormous variety of opportunities that await them when they finish school.

Many thanks to Eric Puestow, the recruiter for graphic design, who flew in from Los Angeles, and to PC alumni David Tann and Jeff Ma, who came here from the Hollister Dudes team in Columbus, Ohio.

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Recent Comments

  1. Posted Jul 24, 2007, 11:47 PM by dave

    Nice Jeff! Way to represent.

  2. Posted Jul 25, 2007, 3:50 AM by Zack

    Jeff Ma = Eye of the Tiger

  3. Posted Jul 25, 2007, 6:02 PM by Kevin M. Scarbrough

    Thanks guys for coming down, it was really interesting to take a peak into your work flow.

    I especially enjoyed the software demonstrations, those are some wicked smart distressing bits.

  4. Posted Jul 26, 2007, 8:16 AM by Jeff Rickard

    Thanks for taking the time to come down and share some of the science that goes into the Abercrombie design process, and also for being so open about life after PC. Very motivating!

  5. Posted Jul 26, 2007, 8:18 AM by Brian

    learned a lot more than i thought would, and you guys were cool

    -Brian

  6. Posted Jul 26, 2007, 9:50 AM by David Tann

    Hey Gang! Jeff and I just wanted to thank everyone who participated in the workshop this week. We know that we bombarded you with a ton of information, but in true PC fashion, you all hung in there. We hope that you all got as much out of the two days as we did! It was good to be back at school and be surrounded by all the great work again. Best of luck, and we can’t wait to see the final projects.

  7. Posted Jul 30, 2007, 11:04 AM by Jeff Ma

    Dave and Zack,
    Thanks for your support. Eye of the tiger huh? That’s what everyone says.

    And to the PC students that David and I had the pleasure of spending a full day and a half with,
    You guys are awesome. Be sure to call out that your garments are made from 100% sheep’s cotton.

    P.S. Your projects are due today.

  8. Posted Aug 2, 2007, 1:03 AM by Keith

    The workshop was great. You guys focus on so much details. I am starting to look at vintage shirt differently. Thanks for sharing.

  9. Posted Aug 2, 2007, 9:31 AM by Kinzie Hamer

    Thank you for coming down to Atlanta, spending your time and energy with all of us!

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