Misc

Objectives of the Photography Program
The objective of the Photography program is to train students to be qualified advertising photographers. The emphasis in the program is on the “shooting side” of photography. The students are trained in small, medium and large camera technique. They must be trained in available light and studio lighting. They are trained in preparing and styling on location as well as in the studio. They are competent in photographing both people and products. They are competent in the various areas of advertising photography, in architecture, and editorial photography. They are competent in both color and black and white. Students are also trained in presentation methods and in the business of advertising photography. Employment opportunities include working as an assistant in an advertising photography studio specializing in products, fashion, food, catalog work, or architectural work; opening up one’s own private photography studio (specializing in any of the above areas); working in production houses (shooting film and video); working for corporations (shooting work) for corporate publications; working as a staff photographer for a magazine; and freelance.

Entrance Requirements for the Photography Program
Prospective applicants are qualified on the basis of 12-18 photographic samples. Samples should be originals. Slides, B&W or color print, or electronic output may be submitted. The applicant must submit a written statement of their intent and reason for study. The department council reviews the submitted work and an interview with the applicant is required. Acceptance and placement within the program is determined in this manner. Relevant prior life/work experience or academic credentials are also considered as criteria for placement within the program. All applicants must have a minimum of a high school diploma/G.E.D.

International and foreign students who do not speak English as a first language must either pass the Test of English as a Foreign Language (TOEFL) or demonstrate their English language verbal skills in a conversation with an admissions officer.

Instruction Methods Used in the Program
The Photography program provides training in essential competencies for professional success in the following ways:

1. A professional in the field teaches every class.
2. Student assignments are realistic and parallel the problems that the instructor faces on the job.
3. Portfolio Center makes every attempt to teach students with the same materials and equipment that are currently used in the business.
4. Emphasis is put on presentation of work, and on business practices.
5. Students are encouraged to join local professional organizations that relate to their major area of interest.
6. Portfolio Center student work is exhibited in exhibitions in the profession, and student work is published in professional magazines.
7. Every graduating student’s portfolio is reviewed by a group of prominent members of the advertising profession with the student present to gain feedback, advice and ask questions.