Art Direction

Art direction is the best job in advertising - at least according to art directors. But it can also be one of the more difficult jobs to explain to your friends and family.

You don’t write copy, but you do work closely with a writer to create an ad that is as strategically smart as it is beautiful. You don’t shoot photography, but you do choose a photographer whose work best captures your ideas.

You don’t draw pictures, but you do work with illustrators to fuse their talent with your ideas. You don’t direct commercials, but you do work with directors whose skill can bring your vision to life.

In short, you will oversee every detail that impacts the visual presentation of your work - from photography and illustration to typography, production, and talent. And you’ll be good at it.